Cassandra Paré | Bio
Cassandra is a digital marketing expert, Founder of Favoire and writer. She has her undergraduate degree from the University of Pennsylvania and her MBA from Fordham University.
Prior to taking the entrepreneurial leap, Cassandra worked at Citigroup where she was Vice President on the Digital Marketing, Content and Social team. During her time at Citi she’s focused on branding, advertising, audience engagement, content marketing, social media and building strategic partnerships with many of the top media and social platforms. She’s worked alongside Facebook, Google, LinkedIn, Twitter and Instagram among others.
Her writing has been featured in Huffington Post, Levo League, Wakefield, Elite Daily and Women & Co., to name a few. Additionally, Cassandra has been a consultant for several brands and agencies on content strategy, marketing, branding, social media and audience engagement. She was recently named one of the Top 15 Fashion Tech Founders of the Future to Watch by New York Fashion Tech Forum.